W Hotels Worldwide Unveils First W Sound Suite in North America

The W Sound Suite at W Seattle follows the opening of the world’s first W Sound Suite at W Bali – Seminyak last year, with additional W Sound Suites set to debut at W Hollywood and W Barcelona in the coming months.  W Sound Suites are in part the brainchild of the W brand’s North American Music Director, DJ White Shadow, the Chicago-based producer best known for his work with Lady Gaga. He worked with W Seattle to optimize the Sound Suite’s layout and select equipment for professional use and sound quality.
“Musicians are constantly on the road, where it’s difficult to find an accessible, professional-quality space to record,” said DJ White Shadow. “In Seattle, a city known worldwide for its music scene, W Hotels has brought recording space to the artist, allowing them to create whenever inspiration strikes.”
Under DJ White Shadow’s direction, the W Sound Suite at W Seattle has been outfitted to professional specifications in a stylish, comfortable and sound-proof space, offering the latest in studio technology. In anticipation of the launch, W Hotels and Coca-Cola partnered with industry leader, Native Instruments, to outfit the Sound Suite with the latest generation of the world’s leading production suite (Komplete 11), a state-of-the-art control keyboard (Komplete Kontrol S-Series), the cutting edge groove production system used by hip-hop producers around the globe (Maschine) and an all-in-one DJ system (Traktor Kontrol S8). W Hotels also worked with world-renowned audio company, Shure, to provide new SHR440 headphones, X2u microphones, KSM32/SL microphone condensers and BETA®181 microphone for the ultimate recording experience.
The W brand’s longstanding global partner, Coca-Cola, has been instrumental in bringing the Sound Suite concept to life. Elements of the studio’s aesthetic, envisioned by Josh Held Design, pay tribute to Coca-Cola including Coca-Cola red accents and a mural by Ames Brothers with subtle Coca-Cola references. Coca-Cola has used music to tell its brand story for over a century, bringing its campaigns into the pop culture lexicon.
“Partnering with W Hotels on Sound Suites is an exciting way for both brands to enable musicians to pursue their inspiration over an ice-cold Coca-Cola,” said Joe Belliotti, Head of Global Music Marketing, Coca-Cola North America.  “We’re excited to bring this innovative project to the U.S. with W Seattle!”
In tandem with the debut of the latest W Sound Suite, W Seattle will offer an exclusive “Rider Menu” for Sound Suite guests, celebrating everyone’s inner rock star and indulgences. Inspired by the iconic ‘rider’ every musician provides before a performance, this menu includes:

  • Seattle-style hot dog with cream cheese, selection of local IPAs, house-made bourbon ice cream

  • Bottle of Dom Perignon, champagne truffles, oysters, eye mask, fresh white florals

  • PBR, red Solo cups, moonshine, fried chicken sliders, fried pickles, French fries

  • Top-shelf bar with private bartender, boozie ice cream, taro chips and chef’s selection of house-made spreads (garlic humus, citrus baba ghanoush, caramelized onion jam)

  • Six pack of Coca-Cola, locally-sourced chocolate covered espresso beans, donut holes with dipping sauce & house-made salted caramels

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