Nutrition trends for 2017 – What can we expect?

When it comes to the culinary market, we can say that it has been in a certain state of transition since the late 1990s, because consumers have became a lot more informed about the food they eat. How it can affect their long-term health, what is in it, and how it is grown – many of the new food trends have had a lot to do with veganism and vegetarianism, but meat is making a subtle comeback also.

It is true that it is difficult to get all the adequate amounts of nutrients we need from plants alone. And even though we know all the excellent health benefits that a plant-based diet can provide, vitamins B12, K2, A, omega-3 fatty acids, and protein are found primarily in animal foods. On the other hand, farm animals are not fed their natural diet and are given antibiotics for disease prevention. The meat is of poorer quality, lower in nutritional value, and can be harmful, unlike meat from animals that are allowed to roam on the land and eat their natural diet.
All in all, some of these food choices are predicted to gain more traction in 2017.

Goat Meat

In the goat milk industry, the majority of male goats are actually killed at birth, so the market for them is basically non-existent. They are able at least to live a decent life for a time, even if they’re reared for meat, while the meat from free-range goats is a healthy meat option. It is higher in protein than lamb, richer in iron than pork, beef and lamb, and is low in fat.

Sunflower Protein

Sunflower seed protein is one of the newcomers to the market of protein powders. They are very valuable for vegans and vegetarians who need an extra portion of protein in their diets. The market and choices are now expanding – once limited to soya, popular types of plant protein powders now include brown rice, pea, and hemp protein.

Watermelon Water

A long-time favorite of health gurus and celebrities was coconut water. Its natural mild sweetness, refreshing taste, and high mineral content have ensured its success, but there’s a new sheriff in town, and that’s watermelon water. It is rich in natural sugars, minerals, especially potassium, as well as in one of the most powerful antioxidants – lycopene. Watermelon water supports hydration, helps maintain a healthy blood pressure, and is a great post-workout drink alternative.

Gym Supplements

As for the near-future and the evolvement of gym supplements, the market is expected to grow between 2017 and 2020. The demand for plant-based and animal protein is on the rise, while nutritional foods, supplements, and beverages are top product segments among consumers. A lot of people who are building a healthier lifestyle choose to add workout supplements to their regular routines. One of the rising trends comes from understanding the real importance and value of Omega-3s. People today discuss the viability of plant-based Omega3s, its role in muscle growth, uses in cognitive health applications, and more.


Some natural animal fats, such as butter, have been making a comeback, since it was established that we were wrong about saturated fats and they are no longer perceived as villains. Margarines and refined vegetable oils are on the way out, while butter is becoming the new “superstar”. Butter from grass-fed animals is high in vitamin A, as well as K2 – vitamins important for our heart health and bones, found exclusively in fermented foods and animal fats.


Seaweeds are gaining popularity in the western world, while they have been a traditional ingredient in Chinese and Japanese cuisine for a very long time. They are exceptionally rich in minerals such as magnesium, which is vital for our muscle functions, bone strength and energy, and iodine, which is involved in the production of thyroid hormones that control our metabolism. Seaweeds can be used in stews and soups as seasoning, or made into snacks.

Healthy, healthy, healthy. It seems that people don’t want to deceive themselves by cleansing their bodies after a period of bad nutrition habits. The popularity of plant-based foods rich in minerals and meat from free-ranging animals is gaining in popularity, because more people have come to accept and implement the old “it’s better to prevent than to treat” motto.

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