Is Your Ecommerce Site User-friendly or Is It Losing Sales?
Today’s online shoppers are product and price savvy, and extremely picky when it comes to service. They can afford to be, considering the multitude of Internet businesses clamoring to cater to them. Therefore, if your ecommerce site is not user-friendly, it is losing sales. You can get your e-commerce site up to speed with a few considerations:

Customer Experience!
Your e-commerce site should be designed with the customer experience in mind. What kind of customer experience is that? A good rule of thumb is to liken it to the experience of walking into a traditional, physical storefront.

Customers are greeted at the door, asked if they need help, provided with relevant product suggestions, offered explanations for product usage, and given useful feedback when they ask questions.

Simply put, the shopping experience is uniquely tailored to their needs, and in a very personable way. The goal of your shopping cart site is to recreate that experience as closely as possible in the virtual realm.

Web design.
A great customer experience comes down to user-friendly web design. There are specific design elements that should be incorporated into your site if you want to cater to your customers in a way that incites them to spend and inspires them to come back for more. On a practical level, your website should be easy to navigate through.

This generally comes down to organization and simplicity. Additionally, your e-commerce site should be aesthetically pleasing and visually directive (i.e. your customers’ eyes should naturally be led through the site via visual aids in a way that makes sense and guides them to purchase). Lastly, security is of the utmost importance to your customers.

They want to know that their financial transaction information is safe with you, or else they simply won’t purchase from you. You can hire someone to do this for you or you can use an existing ecommerce website template.  Either way, the site has to look good, safe, and secure.

No matter how nice your site is to look at and how secure your visitors are while on your site, it doesn’t do any good if your site doesn’t function to make sales. This is where usability comes into play. With the end purpose of making a sale in mind, your site should be fully functional every step of the way–product promotion, shopping cart, customer service, sales transaction, shipping, and follow-through. A glitch or hang-up in any one of these areas will lose you customers, and promptly.

User friendliness is tantamount to making sales and maintaining a strong rapport with your customers. Keep all of these factors in mind when assessing just how user-friendly (or unfriendly) your e-commerce site is.

Easy Navigation
Expert Ecommerce company – Comalytics told our reporting team that all successful websites have one thing in common: very easy to use navigation. You should make it easy for customers to find whatever they need by ensuring that your navigation is excellent. Categorize everything accordingly and coherently.

As a rule, your navigation should be at the upper left-hand side of your website. To make it even easier, try creating a hover-and-display option for your navigation channels. It could also be a click-and-display option.

For example, let’s say you sell PCs and have HP laptops available. The customer should be able to hover above or click the HP laptops link or tab and have the various categories either display or drop down.

Customized and Accurate Search Function
Many websites are stores are known just to adopt the standard Google search function on their website. This is a classic mistake that hurts their businesses badly. Don’t do this. Instead, have a customized search function for your site. This feature will be meant to call up and display only the best and most relevant search results in your product database as against Google’s that can be wildly inaccurate.

Imagery and Visuals
Your website should have visuals and images of the items you have in stock. Most times, people buy because of what they see on your site. So, ensure that you upload as many visuals or imagery as possible whilst still ensuring that it does not slow down your site.

Usually, graphics heavy websites tend to slow websites down. This is why we recommend that all visual heavy sites use CDNs for their hosting or cloud hosting. This helps images and pages load very fast.

Uncluttered Clean Site Designs
Don’t make the mistake of flooding your front page with tons of images of different products. If you must do that, make sure it is done in a manner that doesn’t make the website look cluttered.
Know this one thing: after a slow loading website, visitors are deterred by an unprofessional or cluttered site. So, ensure that your designs are clean, and your website is uncluttered in its looks.

If you need a good example of a clean and wildly successful ecommerce site that you could borrow a leaf from, it is Amazon. Their storefront is filled with products but the designs still look clean, and the products correctly categorized. That is what you should aim for.

You should also consider include featured product or deals link or images so that people can quickly access this. You may want to see what’s popular on the market first before putting this up. Do these things, and it will be easy for customers to find what they want on your website on time, ultimately resulting in increased revenue and profits for your business.

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